Sentience matters
The interests of animals, including potentially sentient invertebrates, deserve serious consideration.
OUR PHILOSOPHY
CONSIDERATION IS NOT OPTIONAL.
Sentience, transparency and the avoidance of unnecessary harm guide the questions we ask.
OUR APPROACH / 001QUESTION
QUESTION
THE PROCESS.
A product may contain no animal-derived ingredients while still raising important questions about agricultural practices and animal welfare.
Processes matter
Ingredients are only one part of a product’s history.
Honesty matters
Uncertainty should be acknowledged rather than hidden behind absolute claims.